Make Ad Blocking Obsolete – New Platform Promises Less Ads But More Revenue

Online content has traditionally been free for users and is often monetized by showing ads. But since too many ads impair the user experience, ad blocking has risen significantly everywhere. A new solution from Hamburg-based ATG Ad Tech Group sets out to find a compromise for users and creators: less ads, but more revenue and satisfied advertisers as well. Ad-based revenue models are going through a crisis. Ad block software enables users to get rid…

Combating Ad Block: A Lot of Dead Ends and the Idea of a fair Value Exchange

Combating Ad Block: A Lot of Dead Ends and the Idea of a fair Value Exchange

It is no secret how immensely unpopular online ads are among users. This is at least in part due to an excessive over-loading of websites with ads and the ad industry trying new ways to capture the user’s attention by employing ever more invasive ads. This development has led to increased usage of ad blocking technology, of which the dwindling ad revenues for virtually every online media publisher is now the direct fall-out. The Interactive…

Online Publishers vs. Adblocking

Online Publishers vs. Adblocking

How big is the problem? Recently, several studies took on the task to show just how much damage the Adblocking phenomena does to publishers of online media. The damage is measured in revenue lost due to ads not being displayed and thus page impressions not being monetized. Business intelligence provider Ovum released two forecasts: in the worst-case scenario (with no adequate reaction to the Adblocking threat) publishers stand to lose 78.2bn USD until 2020. In…

The End of the Anti-Adblock Arms Race: ATG Ad Tech Group Presents Unique Solution

Overwhelmingly positive industry response / ATG releases definitive answer to the Adblock problem with secure lock-and-key technology / International publishers about to implement ATG solution Hamburg, June 8th 2016 – Many of ATG’s clients and partners have reported the increasing prevalence of Adblocking and a resulting loss of revenue, which threatens whole business models. Several answers have flooded the market promising immediate remedy only to be quickly rendered useless as soon as Adblocking technologies have…

Innovative Answer to Ad Blocking: Secure Lock-and-Key Technology for publishers

Hamburg – The ATG Ad Tech Group releases a new solution to prevent revenue losses caused by Ad Blocking. Offering content in exchange for ad viewing, the users get to choose: access OR Ad Block. The Hamburg-based video technology specialists from ATG Ad Tech Group employ the tried and proven lock-and-key principle to minimize revenue loss for website owners due to widespread Ad Blocking. The so-called ATG Ad Block Prevention enables publishers and website owners…

Digital Out Of Home Advertising: We Make the Future Measurable and Transparent

Digital Out of Home (DooH) is on the rise but the advertising industry is still hesitant as fill rates on DooH inventory average below 20%. The problem: missing delivery standards especially for video ads and no way of measuring ad performance transparently. This is where we come in! Together IDA Indoor Advertising GmbH (adpack) and ATG Ad Tech Group GmbH tackle the issue by bringing expertise from online advertising into DooH and combining it with…

The Paid Content Predicament: Creating Revenue from Non-Paying Users

  More and more publishing houses these days implement paid content models. But these pay-walls tend to annoy users and create entry thresholds: registering an account and setting up payment options is time-consuming and cumbersome. The results: 90 to 95% of potential customers won’t go for paid content. What is needed is a way to lower the entry threshold while still generating revenue. The digital advertising minds, who meet up at this week’s dmexco in…

Paid Content Dilemma – Mehr Umsatz mit nicht-zahlenden Nutzern

Derzeitige Paid Content Angebote in der Verlagslandschaft stellen für ihre Nutzer harte Einstiegsbarrieren dar: Registrierung, Zahlung oder der Content bleibt verwehrt. 90-95% der Nutzer reagieren auf diese Hürde mit Ablehnung, das Angebot bleibt ungenutzt. Lösungen, die den Einstieg erleichtern und gleichzeitig Umsatz generieren sind gefragt. Die digitale Werbeindustrie, die sich diese Woche bei der dmexco in Köln trifft, bietet aber innovative Lösungen, um aus nicht-zahlenden Nutzern lukrative Kunden zu machen. Hamburg. Für viele Internetnutzer ist…